Apeejay
Daredevils, Chandigarh Tigers and DHL Challengers are not names of squads from
20-20 cricket. These are India Inc's racing teams across the virtual world.
The initiative
called Stepathlon, organised by global wellness company Stepathlon Lifestyle,
aims to encourage activity and foster health and well-being among employees in
a fun manner.
Companies see
this as an opportunity to make their employees more conscious about health and
fitness and help improve productivity. The event plays a dual role of promoting
team-building and employee engagement, cross-functional interaction and
networking, while creating an environment of bonhomie.
The event, which
started on September 20 and ends on December 28, connects 21,000 stepathletes
and about 138 companies across the globe. Each team comprises five employees
from single or multiple locations and includes members from junior to top
management.
Some of the
industry bigwigs who are a part of the walk around the virtual world include
Mahindra & Mahindra chairman Anand Mahindra, Godrej Group chairman Adi
Godrej, Aditya Birla Financial Services Group CEO Ajay Srinivasan, Godrej
Properties ED Pirojsha Godrej and HDFC BankBSE 1.23 % ED Paresh Sukthankar.
"We are
very excited about the event. It reminds us that physical activity is important
to remain fit and being healthy is a great contributor to productivity and
innovation. Stepathlon in a fun way reminds us to remain fit," says Rajeev
Dubey, president (group HR, corporate services and after-market), Mahindra
& Mahindra.
"The event
also has a group activity aspect and helps in employee engagement and team
work," adds Dubey, sounding excited about clocking an average of 8,000
steps a day for his team Leg Forward. "I am trying for 10,000," he
says. About 1,310 employees from the Mahindra Group are participating in the
event.
Each Stepathlete
wears a pedometer - a step-counting device - and enters their daily steps into
the Stepathlon event website. These steps are converted into kilometres and the
team's position is mapped on an online platform. Teams compete internally as
well as against teams from other companies, in a race across more than 40
different locations on a map of the 'virtual world'.
"As an
engagement initiative, it gives employees from across functions, departments
and hierarchies an opportunity to connect with each other and network,"
says Naina Panse, head - employee engagement, HDFC Bank. "As a welfare
initiative, it makes them more conscious about their health and well-being and
inculcate it as a habit. Above all, there is a lot of bonhomie and fun involved
in the event," she adds.
The enthusiasm
that the event is generating among corporates reflects an increasing awareness
in India that health and wellness can drive productivity at the workplace.
"Stepathlon
provides opportunity for employees at all levels to grab some moments from
their daily work schedules and get moving. It enables companies to have a
happier, healthier, and more productive workforce," says Ravi Krishnan,
CEO and co-founder of Stepathlon.
Adds Ashutosh
Telang, executive vice president and head - HR, Marico, "The event fits
well into Marico's Member (employee) Wellness programmes; we see it as an
innovative way to get members together for a "healthy" cause. It has
empowered our members to live Marico's purpose."
Besides health and fitness, the major motivation of course is competition to win the race.